John Carpenter's They Live opens in a modern day (late 80s) and slightly more poverty-stricken representation of Los Angeles. Nada ("Rowdy" Roddy Piper) rides the rails from Colorado looking for work, and manages to land a construction job which allows him the opportunity to remove his shirt while making money. The job gives him enough cash to afford a reasonably sized shanty in the Hooverville down the street. He notices some suspicious activity in the church across the way, which coincides with recent hackings of local television stations. Unfortunately nobody seems very keen on a sweaty bearded man's face yelling at them, so this effort often falls upon deaf ears.
|Wake up from your living consumerist dreamscape and I'll give you that Super Soaker you always wanted.|
|The hair doesn't help.|
These aliens often represent the upper crust of society: suited businessmen and austere ladies in hats and pearls. The homeless, plaid, and acid-washed Nada reacts appropriately at this discovery: by finding a shotgun and blowing away as many as he can.
|Roddy encapsulates all the great things about America (despite being Canadian).|
He comes across fellow "human" Holly Thompson (Masters of the Universe's Meg Foster), whose unworldly blue eyes bear a striking resemblance to that of a Siberian Husky.
Since this is technically a movie featuring a wrester, Nada takes Holly hostage in order to escape the ramifications of his killing spree. Holly plays along until the perfect moment, and then smashes a glass over his head and throws him seventy stories onto the rolling California landscape.
|Roddy suplexes the ground.|
Bruised but undeterred, Nada elicits the help of his construction friend Frank (Keith David) who for whatever reason has a violent resistance to wearing sunglasses. The two engage in a six minute fight scene in an alleyway. It proceeds with the awkward fits and starts of an actual street brawl; the actors pant and heave appropriately to fully express how exhausting such a fight would be. I assure you this fight scene continues for a very long time.
|"See the truth or I'll claw your eyes out!"|
Nada finally gets Frank on his side, and they proceed to a secret anti-alien terrorism meeting. It is broken up by the police and they use an alien transporter to zap to their space headquarters (or is it a television studio?). Either way, Nada destroys a fifty foot tall satellite dish with a Derringer pistol and saves the world from the eternal bliss of unbeknownst slavery.
Though They Live is often marginalized into the category of sci-fi camp, it has a lot to say about consumerism, globalization, and the influence of media on society. It distills Communication Theory 101 into a simple plot device: those things we consume every day might have a negative impact on our consciousness. Carpenter displays this through simple and obvious commands such as "OBEY," "MARRY AND REPRODUCE," and "STAY ASLEEP." The conceit of the sunglasses is an efficient means of exposing Nada to this truth, and from then on the response is clear.
|John Carpenter's Subtle Social Commentary.|
Though this is literally a black and white approach to a complex issue, Carpenter is under no obligation to explore the nuances of semiotics in his action/sci-fi movie. It is is a simple and straightforward introduction to these concepts, and has become a primer for how we think about media consumption.
They Live was used as an example on the first day of class of my first ever college Communication course, and its use has a profound effect on future generations for its visual and thematic unambiguity. This is a prime example of the usefulness of popular culture in introducing concepts to a previously unenlightened audience. Camp, genre and b-movies can teach as well as entertain, and their approachability helps in their effectiveness. It may not be the end-all-be-all of media studies, but it is certainly an excellent starting point.
One Communication Degree and One English Minor.
Frank: The Golden Rule: He who has the gold makes the rules.
Nada: I have come here to chew bubblegum and kick ass. And I'm all out of bubblegum.
Nada: You know, you look like your head fell in the cheese dip back in 1957. You see, I take these glasses off, she looks like a regular person, doesn't she? Put them back on... formaldehyde face!
The six minute fight scene:
And just for fun, the infamous 1987 Max Headroom TV pirating incident: